The Team

Steve Coyle

  • Steve and his team design and deliver customized learning programs to help you and your organization succeed. He started ServiceWinners in 2003. Originally from Seattle, he has lived in Malaysia since 1995 and has become a permanent resident. He is HRDF approved.
  • Although based in Malaysia, he has delivered programs in Afghanistan, Brunei, India, Indonesia, Myanmar, and Singapore. The key word in his programs is ‘practical’. His goal is for learners to find tips, tools, and confidence that will immediately be used back on-the-job. He has delivered programs to thousands of learners.
  • Key skills training areas are:  CX (Customer Experience), Supervisory, Credit / collections, Train-the-trainer for internal trainers, Business Writing, Business Presentation, & Sales /Telesales skills.
  • Prior to starting ServiceWinners, he worked in the banking and telecommunications fields. Past employers include: CIT Equipment Finance (USA, Alaska branch), Verizon Wireless (USA), and Maxis Mobile (Malaysia). He has lived and worked in 40+ countries which allows him to adapt to most any culture.
  • He has an MBA from Gonzaga University (U.S.A.) and a Masters in Education- Instructional Technology (Malaysia). He is a Certified Credit Executive (USA) and a Certified Financial Collections Professional (Canada). He is a certified English as a Second Language instructor (International House, UK). He’s a member of the Association of Credit Management Malaysia.
  • Steve writes for Quill (Malaysia), New Strait Times (Malaysia), Call Center Magazine (US), Credit CCR World (UK), Business Credit (US), Credit Today (UK), Training Magazine (US), Credit Management (Australia), and others. In addition he has written the book ‘Debt Collections: Stir-Fried or Deep-Fried?’ e-versions are available on this website. Print and Kindle versions are available at

Feel free to drop him at line at: or +60 12 2000 998 (mobile)


Jude Louis

  • Jude is a Senior Consultant. He is from Ipoh, Malaysia. His experience was gained in the consulting and IT industries. Jude has a B.S. Mathematics and a Masters in Education- Instructional Technology (Malaysia). He is a keen instructional designer. He is HRDF approved.


Dr. Sasheedran Raman, DBA

  • Dr. Sashee is a Senior Consultant. He is also from Ipoh. His work experience was gained in the telco, manufacturing, and training industries. He is certified in Neuro-Linguistic Programming and Time-Line Therapy. He has an MBA in Marketing and a Doctorate of Business Administration (UK). He is HRDF approved.


Albert Khoo                                                                                                                                                      Albert Khoo ServiceWinners

  • Albert is a Senior Consultant. He is from Malacca, Malaysia. His work experience is in the Customer Experience, Sales, and Banking realms. He has worked at numerous banks in senior positions in Malaysia. His knowledge and senior management experience has proven vital in our past projects. He is an expert in leadership  development. Albert has a degree in Economics (Malaysia) and a diploma of banking from Bank Negara’s arm: IBBM (now called Asian Banking School).