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Goal
The
emphasis of this workshop is to help people become
controlled, confident, flexible and highly persuasive
presenters. The programme uses CTTV as aid to
maximise experiential learning.
Benefits
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They gain greater control
of themselves and the situation
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Their confidence improves along
with their comfort levels
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They
become more aware of their
customers needs
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They save time in the planning
process
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Aspects of presentation structure are
defined to include deductive
reasoning
Key Content
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Persuasiveness
Participants present a customer value
proposition with includes the benefits and evidence
which relate to different customers and clients.
Each participant is aware of the work
that is required prior to presenting, such as analysing
the audience, setting the objective, preparing tailored
visual aids and rehearsing for an important
presentation.
The use of Flipcharts, Whiteboard,
Overhead Projector, and the use of Powerpoint is
discussed and practiced.
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Team Control
Not simply control over the preparation
for a key meeting or a presentation, but control over
setting agendas, making sure the objective is achieved,
and following up with a next step.
This also means taking control over the
sales process to be more proactive , rather than
reactive in approach.
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Differentiate
Participants are challenged during the
workshop with the “so what?” factors, and the need to
relate products and services into tangible benefits for
each client. This is then reinforced with specific
examples and evidence of superiority
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Practice,
Practice, Practice
There is no substitute for practice and
we have found that the more practice and they have in a
controlled environment sustains the learning and
ultimately will result behavior change. The third day is
a full blown presentation to “simulated customer ” for
rough times which helps reinforce the confidence level.
Duration
2/3
- days
Target Audience
All
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